Guided by principle. Driven by progress. Partnered for impact.

Principle-driven transformation, built on structure, empathy, and capability.

The Veridian Story

Veridian Partners was founded on a simple belief that transformation only lasts when strategy, structure, and people evolve together. Too often, organizations design the future first, then bring in a change team to help people catch up. By then, it’s too late — the design isn’t lived, it’s imposed.

We built Veridian to work differently.

Our approach integrates business architecture — the structural discipline that drives outcomes and capability-based decision making — with design thinking, an empathy-led approach that engages the people who know the work best.

By combining the rigor of systems design with the creativity of human-centered exploration, we help organizations co-create their future while building the leadership and cultural capability to sustain it.

Our mission is to help business leaders cut through complexity, align their teams, and turn strategy into clear, actionable progress.

Jenny Strange

Founder &
Managing Partner

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Jenny Strange is a transformation executive with more than 25 years of experience helping organizations design for growth, clarity, and capability. Before founding Veridian Partners, she led large-scale strategy, business architecture, and transformation initiatives at companies such as Koch Industries, Georgia-Pacific, The Home Depot, Chick-fil-A, and Coca-Cola.

Her work blends business architecture and design thinking, helping leadership teams align on what matters most while engaging the people closest to the work in shaping the future. Jenny believes transformation succeeds when it’s co-created, combining structure, combining structure, creativity, and accountability to drive measurable results and personal growth.

She founded Veridian Partners to bring a more principle-driven and human-centered approach to transformation, one that delivers results and builds stronger leaders and teams along the way.

Outside of her work, Jenny is happiest outdoors, hiking, golfing, or exploring new places with family and friends. She brings that same curiosity and sense of purpose into her work, helping leaders see possibilities clearly and move forward with confidence.

"I’ve spent most of my career watching companies launch transformations that never fully take hold not because the strategy was wrong, but because the design process left people behind.

At Veridian, we approach transformation in a unique way. We help organizations design with their people, not for them, combining structure, creativity, and principle-based leadership to deliver progress that lasts."

Jenny Strange, Founder &
Managing Partner